Pay Per Click Advertising Google

Pay Per Click Advertising Google

 Grow Your Business With Google Ads

Be seen by customers at the very moment they're searching on Google for the things you offer.





To help you get started with Google Ads, we’ll give you ₹20,000 in free ad credit when you spend ₹20,000.

Terms and conditions for this offer:

  1. Offer available only while supplies last.
  2. Offer available only to advertisers which are new to Google Ads, with a billing address in India. One promotional code per advertiser
  3. To activate this offer: Click on the button or link associated with this offer for the promotional code to be automatically applied to your first Google Ads account. The promotional code must be applied to your first Google Ads account within 14 days of your first ad impression being served from such account.
  4. To earn the credit: After the promotional code is applied to your Google Ads account, your advertising campaigns must accrue costs of at least Rs 20,000 (excluding any taxes or applicable fees), within 60 days. Making a payment of Rs 20,000 is not sufficient. The tracking of advertising costs towards Rs 20,000 begins after the promotional code is applied.
  5. Once 3 and 4 are completed, the credit will typically be applied within 5 days to the Billing Summary of your Google Ads account.
  6. The credit expires 60 days after it is applied to your account.
  7. Credit applies to future advertising costs only. Credit cannot be applied to costs accrued before the promotional code was entered in your Google Ads account.
  8. You won’t receive a notification once credit in your Google Ads account is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.
  9. Your account must be successfully billed by Google Ads and remain in good standing in order to remain eligible to use the credit.

Cost-per-click (CPC): Definition

Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC).

  • Your max. CPC is the most you'll typically be charged for a click, but you'll often be charged less -- sometimes much less. That final amount you're charged for a click is called your actual CPC.
  • If you enter a max. CPC bid and someone clicks your ad, that click won't cost you more than the maximum CPC bid amount that you set.
  • You'll choose between manual bidding (you choose your bid amounts) and automatic bidding (let Google set bids to try to get the most clicks within your budget).
  • CPC pricing is sometimes known as pay-per-click (PPC).

Be just a Google search away

With billions of searches per day on Google, you can use Search ads to make sure potential customers notice your brand, consider your offerings and take action.

For a Search campaign, you’ll select a goal, like driving traffic to your website or increasing sales or leads.

And with pay per click (PPC) search ads, you'll only pay when your ad gets results, like people when people click your ad to visit your website or to call your business.


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